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Position Details: Market Development Lead

Location: Nairobi, Kenya
Openings: 1

Description:

 

Position: Market Development Lead

Our client is looking for a qualified Market Development Lead for Farm Star products, including EverGrow organic fertilizer and PureProtein animal feed supplement.

 

Our client is an award-winning social venture that builds healthy, prosperous communities by making safe sanitation accessible and affordable in Africa’s urban informal settlements. Their  systems-based approach to solving the sanitation crisis involves 3 critical steps:  build a dense network of high-quality sanitation facilities — Fresh Life Toilets — franchised to residents in the community.Collect the waste regularly and safely remove it from the community. Finally, convert the waste into valuable agricultural products, which is sold to Kenyan farmers and animal feed millers.  

 

About the role

The Farm Star Sales team enables our client to sell end products derived from treated organic waste. The Market Development Lead will develop, test, and commercialize new market segments for the company's organic fertilizer product

 

A typical day for you include the following

·         Conduct market research and identifying a priority  market segments for Evergrow

·         Visiting a business in the new customer segment to identify and prioritize relevant problems, which can be addressed by Evergrow, while gaining a deep understanding of how they currently solve those problems.

·         Proposing to the business in the new customer segment an in-field crop trial

·         Consolidating your learning from the visit by clearly mapping the customer journey and purchasing process, and securing initial sales.

·         Deciding on several new segments for which you will create a full go-to-market plan including sales strategy, distribution, pricing, collections, marketing, and training for the sales team.

 

Skills and qualifications you’ll need  

·         Degree or higher level education  

·         Previous experience in building a business from scratch or significantly scaling up an existing business

·         Experience in identifying, testing, and commercializing new market segments for an existing product

·         Knowledge of agricultural inputs market for small and medium-scale farmers preferred or ability to learn technical knowledge quickly

·         Track record of managing multiple time-sensitive projects simultaneously with minimal oversight and high accountability for results

·          Aptitude for numbers and data-driven decision-making 

·         Humility and interest in learning in-depth about a new industry, new product category, new sales process, and everything else that’s needed.

·         Coachable – a desire to learn, constantly improve, and act on feedback

·         Willingness to work outside of Nairobi and travel to support the sales team approx. 80% of the time.

·         Valid car driver’s license and min. 2 years driving experience

·         Sense of humour

 

Qualities you’ll need to fit in well among the client’s-Stars 

·         A collaborative spirit that compels you to work beyond your team

·         A desire to understand and serve customers

·         A willingness to embrace diversity, integrity and empathy

·         An innovative approach to assessing and testing new ideas 

·         An enthusiasm to achieve set targets and improve yourself professionally

 

The perks you’ll have

·         A holistic benefits package

·         Unparalleled opportunities for personal and professional growth

·         A unique chance to tackle critical challenges of sanitation, economic empowerment and food security  

 

 

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